Reviews (1)

The best collection of creative ads!
The magazine that really show the trends in creative print ads worldwide. This German magazine is probably one of the most honest predictors of award shows' outcome (Cannes Festival 2002 grand prix appeared in this mag months before). If you are in the advertising business in the creative or planning areas, or if you are just interested in what is happening in this business around the world, Archive is the best source of information. ... Read more

Reviews (11)

Are you sick of living/dying in our current society ??
This great magazine contains numerous opinions, varied insights and eye opening information from a variety of voices that are NON-status-quo...................................yet. Save cash and support adbusters directly by subscribing at their website adbusters.org. Creates more questions instead of answers but is that such a bad thing ??

We all need to look at what we are doing and decide what is next.

Everyone should subscribe!
Adbusters is a wonderful magazine. Someone called it angry-- it deals with outrage over our culture and social change, of course parts of it will be angry. I think it should be. But it is not all anger-- one thing Adbusters does wonderfully is show both sides. Everyone should subscribe-- but do it through their website-- you can get two years subscription plus postcards for less than Amazon charges for one year! If you subscribe through Amazon, you are paying more than $2 OVER COVER PRICE per issue! Subscribe, but fund the magazine, not Amazon.

irony
the irony of consuming, and supporting in a capitalist economy, an anti-capitalist, anti-consumption magazine. pretty, but that doesn't justify giving in. if you really want to support buy nothing day, and the ideals of it, then truly buy nothing as much as possible. do you really need this magazine?

Pretty angry magazine
This is sort of an artsy leftist magazine. Though I'm not a leftist, that's not the reason for my low review (I'm serious, I'm fairly receptive to counterpoints and find myself in a political No-Man's Land). There are a lot of great photographs and some well-written articles; the problem is the writers' huge suspicion of just about every person in the world, from the most renowned of the left end of the spectrum (Michael Moore was bashed a little in the most recent issue) to the most renowned of the right end (Bush, regularly). Again, I don't mind criticisms, but there's a sort of conspiracy theory slant to the articles that drag down some good research in the more scantly covered areas of news. All in all, it's not bad, but I don't think it's worth the cover price.

Amazing
This magazine is the best thing since... i don't even know. Wow is all i can say. The micropolitical - revolutionary literature, diverse amount of opinions and raw criticism of the parts of our world that need change make this magazine a must for anyone who feels that 'empty feeling of discontent about living in a society such as this.' Feminism, Environmentalism, capitalism, nhilism or pacafism. You name it: this magazine has tackled the "ism's" in the most candid way possible. It's art, its pictures, its writing and its philosophy provides the reader with the 'other side of the story.' In a hegelian sense, if the society produced the thesis, adbusters would be the antithesis. Reading it is the synthesis.

Find yourself trying to fit into those pants 3 sizes too small, or build up your pecs so you can look like those magazine models with shaved chests?

Read adbusters and think again ... Read more

Abstract

Formerly called Advertising Age's Creativity.
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Amazon.com

Folded in half and blistering with punchy headlines, Advertising Age looks and reads like a daily newspaper. However, its glossy sheen reveals it as a weekly trade tabloid to be reckoned with. Published by media giant Crain Communications, Advertising Age chronicles the feverish activities of ad agencies and marketing firms from Madison Avenue to Toledo, Ohio, and far beyond. In fact, what sets Advertising Age apart from rival publications is its consistent focus on international marketing. One recent feature story plumbed the depths of Argentina's economic crisis and its affect on ad spending. (The article in turn led to a sidebar discussion of the possibility of foreign ownership of Brazilian media companies.) Few major announcements or market trends escape the front-of-the-book news section, and a section called "The Week" reports on the absolute timeliest issues. "The Buzz" reads a bit like a gossip column, and "People & Players" details in words and large photos the goings-on of major industry personalities. But the real meat of Advertising Age is its Viewpoint section, where staff experts and readers sound off on controversial issues vital to one of America's most enduring and exciting pursuits--completing the sale. --Kristopher Kaiyala ... Read more

Reviews (1)

Quick update on the marketing world
Advertising Age gives you a birds-eye view of what's happening in the world of advertising and marketing. A good amount of news, trends, and other information is packed into dozens of small blurbs, sidebars, and page-long articles. While I enjoy the content, I have two complaints. The physical format is in-between a newspaper and magazine meaning it is printed on glossy paper and staple bound on the left edge, but it is large and floppy. The other annoying feature is the number of articles that start on the first few pages but are continued somewhere in the back. ... Read more

Abstract

Aims at advancing state-of-the-art in advertising theory, practice, and current developments. Also features complete reports of original theoretical research.
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