Reviews (1)

not many persons read it
I think 1 issure /12 months means not many persons read it,maybe ... Read more

Abstract

Presents business marketing news, strategy & tactics; emphasizes techniques & methods of advertising & selling products & services to business & industry. All aspects of tools & business marketing are explored, such as audio-visual, video etc.
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Amazon.com

The sheer volume of information contained in each issue of Adweek is breathtaking, especially considering that the magazine publishes 51 issues per year and six regional versions of each issue per week. The regional emphasis ensures that agencies in, say, Chicago and Raleigh-Durham find relevant information that may help them win their next bid. For this reason and many others, Adweek is the leading beacon of market trends for agencies nationwide. The first half-dozen pages teem with industry news briefs, covering everything from multimillion-dollar contracts to mergers to upcoming events. The "Art & Commerce" section digs deeper, offering commentary and criticism on the state of the ad industry or on specific ad campaigns themselves. Special reports often fill the middle book, with investigative topics ranging from cable TV to the annual Agency Report Card, where Adweek names its picks for top national and regional agencies of the year. The "Creative" section goes deeper yet by spotlighting award-winning ads and briefly weighing the overall effectiveness of specific campaigns, up to a half dozen per issue. Adweek's content has universal appeal to everyone from top-level ad executives to new hires in the creative department. Both will find something of value each week in this magazine. --Kristopher Kaiyala ... Read more